Dynamics Within and Outside the Lab :Proceedings from the 6th GRASP conference, Lund University, May 2008
نویسنده
چکیده
We investigate the degree to which participants’ predictions of a simulated stock price are influenced by predictions made by a herd of five other (fictitious) participants when they consist of a majority or minority. The results of Experiment 1 showed that the participants followed a majority herd independently of whether its predictions were accurate or random. In Experiment 2, the majority influence was reduced by requesting participants to focus their attention on the accuracy of the others’ predictions. In Experiment 3, a minority herd was found to have an influence only when its predictions were accurate and the participants focused their attention on the accuracy of the others’ predictions. It is suggested that in an uncertain prediction task heuristic processing has a larger role than it has been ascribed in previous research on informational social influence, and that under these circumstances a minority influence is not associated with systematic processing.
منابع مشابه
Proceedings of the 6th International Conference on Science and Social Research (CSSR)(Malaysia)
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